Fortune Life – DepEd values advocacy drive goes nationwide
  Teachers cited as key to success
  (First published by the Philippine Graphic)

Teachers Benzon T. German, Amcy M. Esteban, Rosanilia M. Saludo, Catalino V. Inovero & Edna T. Madrid were awarded by the Ambassador Antonio L. Cabangon Chua, Fortune Life Chariman Emeritus & Founder, together with EVP-GM Evelyn Carada, President D. Arnold A. Cabangon, DepEd Secretary Br. Armin A. Luistro & DepEd Usec. Yolanda S. Quijano.

Teachers who are dedicated to their work and have genuine concern for their students are important in improving the quality of education, Education Secretary Bro. Armin Luistro has pointed out.

Speaking last June 20 at the launch of the nationwide conduct of the Department of Education's values advocacy program for schoolchildren, Luistro said properly motivated teachers, not just a bigger budget, are key to the upgrading of the education system.

He told the gathering of education and business leaders at the Bulwagan ng Karunungan, DepEd Central Office in Pasig City that upon his appointment as education secretary, he personally went to public schools “to check on the real situation of our education system.”

It was then, Luistro said, that he witnessed the hard work, perseverance and discipline of dedicated public school teachers, “the very traits that we are advocating in our values promotion program for public school pupils.”

The DepEd and Fortune Life Insurance are spearheading a campaign to teach pupils in public elementary schools nationwide the value of hard work and discipline.

It was pilot-tested in selected schools in Metro Manila on its first year last year and goes nationwide this year, expecting to reach over 80,000 pupils and 5,000 teachers as it goes nationwide this year.

Armin expressed gratitude to Ambassador Antonio L. Cabangon Chua, founder and chairman emeritus of Fortune Life, for initiating the advocacy in partnership with the education department.

The event turned out to be a reunion for Armin and D. Arnold A. Cabangon, Fortune Life president, who was the education chief's former student at De La Salle Greenhills.

In his speech, Cabangon thanked Armin and Education Undersecretary Yolanda Quijano for hosting the launch of the second phase of their advocacy.

“This is a big event for us in this partnership, as it affirms that we are indeed walking the talk,” he said, adding that “it is always best to lead by example – not just in school but in every aspect of life.” Cabangon also gave special mention to Marylindbert International headed by Linda Legaspi, DepEd's coordinating partner, “for being a wholehearted advocate” of the cause of values promotion among school children.

During the first year of the values advocacy program, Fortune Life, in cooperation with DepEd and Marylindbert, distributed 32,000 workboos to schoolchildren and teachers in 20 public schools in Metro Manila.

The workbooks, designed with curriculum development experts of the DepEd, presents lesson plans and activities based on the life story of Ambassador Cabangon Chua, who succeeded despite an impoverished childhood by dint of hard work and discipline.

During the project launch, five advocacy implementers including a teacher, principals and supervisors, were given recognition for their dedicated implementation of the advocacy in their schools. They were Amcy Esteban, master teacher at Legarda Elementary School; Benzon German, principal of East Rembo Elementary School; Catalino Inovero, DepEd supervisor, Special Events of Division of Bulacan; Edna Madrid, DepEd supervisor, Pasig Division; and Rosalina Saludo, principal of GB Lontok Memorial School.

In an interview, Inovero said when he started teaching his pupils about the value of hard work and discipline, they were inspired to study hard, save and do better in school. “They were inspired by the story of Ambassador Cabangon Chua. They even asked if they could see him in person,” Inovero said.

Aside from distributing workbooks, teachers were also given personality and professional development seminars under the advocacy. “We believe that the advocacy on the value of hard work and discipline gave way to the growth of our teachers and now that we are launching it nationwide, we hope to be able to reach more teachers in more areas,” said Evelyn Carada, Fortune Life executive vice president and general manager.

During the event, Fortune Life also launched its new theme song entitled “Pangako,” performed by Jessa Zaragoza. Written by Chit Mijares Chua and composed by Jimmy Antiporda, the song speaks of the company's mission to secure the future of Filipinos. The audience sang along with Zaragoza as the song's lyrics were flashed on the video wall.

A music video presenting Filipinos from different walks of life who chose to secure their future with Fortune Life was shown as Zaragoza sang. Education

A music video presenting Filipinos from different walks of life who chose to secure their future with Fortune Life was shown as Zaragoza sang.



Education Secretary Br. Armin Luistro and Undersecretary Yolanda Quijano accept their tokens of appreciation from FLIC Chairman Emeritus & Founder Amb. Antonio L. Cabangon Chua, President D. Arnold A. Cabangon & EVPGM Evelyn T. Carada.

Partners and project movers during the Nationwide Launch of “The Value of Hard Work & Discipline” at the DepEd Central Office (L-R) Fortune Life EVP-GM Evelyn T. Carada & President D. Arnold A. Cabangon, Education Secretary Br. Armin A. Luistro, Fortune Life Chairman Emeritus and Founder Amb. Antonio L. Cabangon Chua, Marylindbert heads Linda S. Legaspi & Albert Rosal Jessa Zaragoza singing “Pangako” live during the Phase II.

Jessa Zaragoza singing “Pangako” live during the
Phase II Values Advocacy Launch at the DepEd Central Office.

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